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With pre & post event activities and intermission breaks during the Coyotes games and Gila River Arena events, the concourse is the most heavily trafficked area in Gila River Arena.
To energize the crowd, the Coyotes create interactive contests and giveaways during home games. During many games, individuals or entire sections receive a small gift courtesy of a Corporate Partner.
During every Coyotes home game there are various in-arena promotions implemented to create excitement for fans. In-arena, hockey-themed promotions can include quiz contests, true or false contests, text-to-win, and other miscellaneous crowd-pleasing activities.
Your company would serve as the exclusive sponsor of a Coyotes Giveaway Item on a mutually agreed upon date during the regular season. On the date selected, all fans (approx. 15,000 per game) entering Gila River Arena would receive a mutually agreed upon promotional item courtesy of your company. As the sponsor of this event, your company logo would be prominently featured on each item distributed. The Team will provide 2-3 weeks of media support (TV / radio / in-arena / etc) to highlight the Corporate Partnership.<
On-Ice Promotions are a great way to capture fans attention and keep them entertained during intermissions. Contestants are drawn from the crowd to participate in a variety of games ranging from sumo hockey to car giveaways to bicycle races around the ice.
The opportunity to perform the Ceremonial Puck Drop before a Coyotes regular season home game provides Corporate Partners the exclusive opportunity to actually be on the ice with Coyotes and Visiting Team players just before the game starts!
During Coyotes home games partners would have the opportunity to advertise via a PA Announcement that runs on the center hung scoreboard during the game.
During Coyotes home games partners would have the opportunity to advertise via a commercial running on the center hung scoreboard during an intermission.

Mike Humes
EVP, Corporate & Suite Sales
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