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Hard Way Heroes


Your Phoenix Coyotes are planning on recognizing at least 17,125 of the Valley’s armed forces, police, and fire fighters and other Good Samaritans by sending them to Coyotes games this season. The Coyotes will honor these individuals who serve the community in the most heroic ways in conjunction with the Coyotes “Hard Way Heroes” program. This record-setting amount would be the equivalent of a sellout at Jobing.com Arena, and the first sellout of its kind.

“We are thrilled to do something special to recognize local individuals in our community that have performed courageous acts and demonstrated noble qualities,” said Nealy. “By the end of the season, we hope to provide a record-setting 17,125 of our military service members, first responders, life-saving doctors and other good Samaritans who have performed a brave deed with an opportunity to attend a Coyotes game out of the generosity of fellow Coyotes fans.”

The Coyotes are asking fans to contribute to this campaign by donating as little as one dollar to help send the heroes of Arizona to a game. The team will be tracking efforts towards the sellout as fans and groups alike are invited to join in this unique effort.

Donate to the Coyotes Hard Way Heroes Fund

At every Coyotes home game fans making an in-person minimum donation of $30 will receive a Hockey The Hard Way Hard Hat. Stop by the donation table located at the Gate 4 entrance to get your hard hat and help reward individuals in our community who have performed courageous acts and demonstrated noble qualities.